I call “message” the information that passes between an emitter and a receiver.
A message has exactly one emission and one reception.
An emitter can have several emissions, that is to say send several messages, and a receiver can have several receptions, that is to say receive several messages.
Due to the psychosocial limitations of human beings, the number of messages an agent can receive is limited.
Due to the technical means of the Internet and mass media, the number of messages that an agent can send is potentially unlimited.
Therefore:
– in a social group, the total number of messages actually sent and received is limited by the psycho-social capacities of human beings, and not by the technical means of broadcast.
– it is the same for the total number of emissions actually received, which is also limited by these same human capacities.
– Since the total number of emissions actually received is limited, when an agent increases the number of its emissions, it necessarily subtracts the same quantity from other agents.
– The greater the emission power of certain agents, the weaker that of other agents will be.
As the means of mass media broadcast become more concentrated, the individual finds it more and more difficult to express himself, to send out new messages that can actually be received, because the receivers of other agents are saturated by the emissions of mass media.
It follows that the more the mass media develop, the more individuals are isolated from each other, the more they are dependent on the mass media for the emission of their own messages.
It also follows that isolated individuals themselves seek to become media, which means that the phenomenon of media concentration and isolation of individuals takes place even on a small scale, and that these individuals themselves contribute to their own isolation and oppression, resulting from media saturation and concentration on all levels.